16 best product feedback tools

Product feedback isn't just data – it's a direct line to the people who use, love, and rely on your product every day. In a world where customer expectations evolve at lightning speed, staying tuned into their needs can mean the difference between building something good and creating something remarkable.

But with so many feedback tools available, it’s hard to know where to start.

Sorting through the competitors. Sifting through the sales spiel. Getting to the features that really matter. 

This guide will do a lot of the heavy lifting for you. 

We’ve curated the 16 best product feedback tools, outlining their key features, costs, and what sets them apart. 

In short, everything you need to find the perfect tool for your product.

How to choose a product feedback tool?

Picking the right product feedback tool isn't just about features; it's about finding what fits your needs. Here’s what to look for:

• Feedback channels: Does it offer multiple ways to gather data – like surveys or user interviews? The more ways to collect feedback, the better your data.

• Integrations: How smoothly does it work with other tools you’re using, like project management software or CRMs? A tool that integrates well will save you time and effort.

• Participant recruitment: Does it help you find the right users easily? Some tools have built-in panels, making user recruitment quick and easy.

• Ease of use: The simpler, the better. You don’t want to waste hours figuring out how to navigate the platform – or explaining it to participants.

• Pricing: Does it fit your budget? Look for tools with clear, upfront pricing that balance cost and value.

TL;DR: A quick glance at the 16 best product feedback tools

Lyssna

Best for: Product teams looking for a comprehensive tool for moderated and unmoderated testing and research.

Built for speed and ease of use, Lyssna is designed to help you understand your audience and make data-driven decisions faster than ever before. 

G2 rating: 4.5/5

Key features

• All-in-one feedback platform: Lyssna makes it easy to gather product feedback at every stage, from initial concepts to post-launch updates. You also have the flexibility to conduct moderated and unmoderated research and testing, depending on your needs.

• Product-focused insights: With an intuitive study set-up and flexible testing options, Lyssna allows you to collect specific, actionable feedback from real users, helping you understand how your product is used and identify key areas for improvement.

• Different research methods: Get precise feedback with user interviews, prototype testing, surveys, first click testing, five second testing, preference testing, card sorting, and tree testing.

• Customizable templates: Pre-built templates for common product testing scenarios let you launch studies fast – whether you’re testing new features, gathering feedback on designs, or analyzing user flows.

• Advanced analysis tools: Analyze your data quickly and efficiently with features like agreement matrices, click and heat maps, flow analysis, navigation analysis, session recordings, result filtering, text analysis, and similarity matrices.

• Quick feedback turnaround: Lyssna’s research panel connects you with participants so you can gather feedback in hours. This helps you make product decisions quickly based on user feedback. You also have the flexibility to self-recruit from your own network at no extra cost.

Plans and pricing 

• Free plan: Generous free plan with up to three collaborators and unlimited tests up to 2 minutes in length. You can test with any method Lyssna offers on the free plan, including tree testing.

• Basic: $75/month. Includes everything on the free plan, with 5-minute length tests and surveys, plus recordings.

• Pro: $175/month. Includes everything in the basic plan, plus two additional collaborators, conditional logic, custom branding, and unlimited test lengths. 

• Enterprise plan: Pricing is tailored to your company and includes unlimited collaborators, security audits, and additional security integration. 

• Panel responses are priced separately for all plans. 

What users are saying about Lyssna

Fantastic tool if you're looking for fast, easy access to audience insights. One of its biggest strengths is the speed—I've been able to get comprehensive results in just a few hours. The segmentation capabilities are another major plus; they're detailed enough to give you a precise view of your audience, which is essential for crafting effective campaigns. (Elena G.)

Lyssna makes user testing incredibly easy with its straightforward, intuitive interface. From the moment you sign in, the platform guides you through the setup process with minimal friction. Implementing tests is a breeze, with simple step-by-step instructions and pre-configured templates that save a lot of time. (Jeremiah)

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Marker.io

Best for: Collecting visual feedback with screenshots and technical metadata.

Marker.io provides a straightforward solution for product teams looking to integrate visual feedback into their workflow. It allows users to capture annotated screenshots, along with technical details like browser type and console logs, which help developers address issues faster. 

G2 rating: 4.8/5

Key features

• Visual feedback: Capture annotated screenshots from your product with added technical metadata to help developers resolve issues.

• Integration: Syncs feedback directly into project management tools, helping streamline workflow management.

• Multi-platform support: Works across desktop and mobile platforms, supporting insights from various devices.

Plans and pricing 

Pricing for Marker.io starts at $39 per month for small teams, with additional options for larger organizations, including enterprise plans with advanced features like white-labeling and priority support.

What users are saying about Marker.io

“In a short time, our internal team was able to learn the program, share demos with the client, and get the client's team onboarded and leaving feedback.” (verified G2 user.)

Typeform

Best for: Creating engaging feedback forms and surveys.

Typeform is known for its user-friendly interface, designed to create interactive forms and surveys that encourage higher engagement, making feedback collection easy for participants. 

G2 rating: 4.5/5

Key features

• Engaging forms: The conversational design style encourages more detailed and thoughtful feedback from participants.

• Customization: You can customize forms to match their brand with options for fonts, colors, and images.

• Conditional logic: Customize your survey experience based on user responses for more targeted insights.

Plans and pricing 

Typeform offers a free plan with basic form capabilities, and paid plans start at $29 per month. The paid plans include features like unlimited responses, custom branding, and enhanced integrations.

What users are saying about Typeform

“Typeform was fast and easy to use. No struggling to figure out how it works.” (Michele D P.)

“I would like to see more analytical tools to help with analysis of results and conclusions.” (Roger W.)

Strategic Roadmaps

Best for: Creating product roadmaps with integrated feedback.

Strategic Roadmaps (formerly known as Roadmunk) helps product managers align their roadmaps with user feedback by integrating insights directly into the planning process. 

G2 rating: 4.4/5

Key features

• Feedback integration: Collect feedback from various channels and merge it into your roadmap to help make user-driven decisions.

• Custom roadmaps: Create visual roadmaps tailored to your team’s workflow, offering timeline views, kanban boards, and more.

• Prioritization framework: Use scoring models to prioritize features based on customer demand and business value.

Plans and pricing

Strategic Roadmaps offers a starter plan at $19 per month, while the Business plan, at $49 per month, includes more advanced features like custom scoring and integrations.

What users are saying about Strategic Roadmaps

“The best I like about Roadmunk is its user interface is nice clean and user-friendly, which makes it easy for teams to begin with making and handling roadmaps. This feature is especially useful for customers with different levels of technical knowledge.” (Ruby S.)

“Although Roadmunk has a number of different pricing options, the most popular ones are extremely pricey. For startups and small firms, this may be a hindrance.” (Sarwat F.)

Userpilot 

Best for: Product growth through personalized in-app user experiences.

Userpilot helps product teams deliver personalized in-app experiences and gather feedback directly from users as they interact with the product. 

G2 rating: 4.6/5

Key features

• In-app feedback: Collect user feedback through pop-ups, banners, and tooltips, capturing insights during key moments in the user journey.

• Personalized onboarding: Design custom onboarding flows for different user segments to ensure a smooth product introduction.

• Behavior-based triggers: Engage users with feedback prompts based on their actions, such as completing a feature or multiple logins.

Plans and pricing

Userpilot starts at $249 per month, with pricing depending on monthly active users and the need for advanced features like product analytics and custom branding.

What users are saying about Userpilot

“The best thing about Userpilot is how easy it is to create highly customisable and interactive in-app experiences with its no-code approach.” (Ayush G.)

“While I appreciate the wide feature set, some advanced options feel overwhelming. Also, the pricing could be more competitive.” (Abdelrahman A.)

SurveyMonkey

Best for: Customizable surveys and feedback collection.

SurveyMonkey offers flexibility in designing everything from simple polls to complex surveys with advanced branching logic.

G2 rating: 4.4/5

Key features

• Customizable surveys: Create tailored surveys using multiple question types like multiple-choice, text boxes, and rating scales.

• Multi-channel distribution: Distribute surveys through email, social media, or embed them directly on your website.

• Real-time analytics: Monitor responses and analyze feedback in real-time to uncover trends and actionable insights.

Plans and pricing

SurveyMonkey offers a free plan with basic features and up to 10 questions per survey. Team plans start at $25.00 per user/month (minimum of 3 members), unlocking more advanced features like custom branding and advanced analytics.

What users are saying about SurveyMonkey

“Great for a low-budget solution.” (Tricia T).

“The ability to analyze needs to be improved, especially when trying to compare different variables among different surveys.” (Shawn T.)

HubSpot's Online Form Builder 

Best for: Feedback forms integrated with a CRM.

HubSpot's Online Form Builder allows teams to create custom forms for feedback collection, integrated directly into HubSpot’s CRM.

G2 rating: 4.4/5 

Key features

• CRM integration: Automatically store feedback in HubSpot’s CRM, giving your team a comprehensive view of customer interactions.

• Drag-and-drop builder: Create and customize forms without needing coding skills, thanks to the user-friendly interface.

• Automated workflows: Set up automated actions, such as sending follow-up emails or updating contact records based on feedback received.

Plans and pricing

HubSpot offers a free version of its form builder with basic features. Professional plans, starting at $100 per month, provide additional capabilities like logic jumps and A/B testing.

What users are saying about Hubspot’s Online Form Builder

“New layout improves user interaction of a comprehensive platform.” (Camille G). 

“It's a little pricy, but I feel the benefits are worth the user experience and overall capabilities.” (Asher P)

Hotjar

Best for: User behavior analytics and in-app feedback.

Hotjar gives teams with an in-depth view of user interactions through behavior analytics and feedback, helping them understand how users engage with their products. 

G2 rating: 4.3/5

Key features

• Heatmaps: Visualize user behavior by tracking clicks, scrolling, and hover activity, helping teams identify high-traffic areas or points of user frustration.

• Session replays: Watch recordings of user sessions to gain insight into how users navigate the product, helping uncover usability issues.

• In-app surveys: Collect real-time feedback while users are interacting with your product to understand pain points better as they occur.

Plans and pricing

Hotjar offers a free plan with basic features like heatmaps and session recordings. Paid plans start at $39 per month, unlocking more advanced analytics and unlimited recordings.

What users are saying about Hotjar

“I've found the funnels and polls very useful in gaining user feedback.” (Joy C). 

“Great to see the basic design of your website, and what people are clicking on.” (Verified G2 user). 

Jira

Best for: Customizable workflows with integrated feedback collection.

Jira is a versatile tool, primarily used by development teams, but its customizable workflows make it highly adaptable for product teams managing user feedback. Whether you’re working in agile or traditional development cycles, Jira enables teams to integrate feedback into their project workflows, helping align development efforts with customer needs.

G2 rating: 4.2/5

Key features

• Feedback integration: Integrate feedback directly into workflows, ensuring that customer insights are tracked and acted upon within the system.

• Advanced reporting: Analyze trends, track task progress, and visualize how feedback impacts product development.

• Agile and kanban boards: Use agile or kanban boards to manage tasks visually, improving team collaboration and feedback alignment.

Plans and pricing

Jira offers a free plan for teams of up to 10 users, with paid plans starting at $7.53 per user per month, offering advanced features like automation and enhanced project tracking.

What users are saying about Jira

“Jira is second to none when it comes to adaptability to a great variety of different workflows and really extensive features of customization.” (Juan M.)

“Compared to some of my experience with other products, I find Jira to be tough to 'figure out' and not very intuitive.” (Verified G2 user)

UserVoice

Best for: Managing large-scale B2B SaaS product feedback.

UserVoice is a specialized tool designed to help large-scale B2B SaaS companies manage and prioritize user feedback. 

G2 rating: 4.0/5

Key features

• Feature request tracking: Collect and organize user-submitted feature requests, with upvoting options to gauge demand.

• Custom feedback channels: Set up portals for different types of feedback, from bug reports to general suggestions, for a structured approach to feedback management.

• Public roadmaps: Share your roadmap with customers, offering transparency into your product development process and building customer trust.

Plans and pricing

UserVoice’s pricing starts at $899 per month (billed quarterly), offering a comprehensive set of feedback management and reporting tools, making it suitable for larger enterprises focused on large-scale feedback management.

What users are saying about UserVoice

“UserVoice helps aggregate and organize user feedback easily and in one place.” (Verified G2 user)

“Great at collecting ideas. Poor at consolidating the information and advising where to take action.” (Verified G2 user). 

Canny

Best for: Managing feature requests and prioritizing feedback for SaaS products.

Canny's prioritization tools help teams focus on the most impactful features, and its roadmap integration keeps users informed about development progress.

G2 rating: 4.7/5

Key features

• Feedback collection: Users can submit and upvote feature requests, giving product teams clear visibility into what they want.

• Prioritization tools: Prioritize feature development based on upvotes and user discussions to ensure the most requested features are addressed.

• Roadmap integration: Product teams can integrate prioritized features into a public roadmap, keeping users informed of progress.

Plans and pricing

Canny offers a free plan with basic feedback collection features, while paid plans start at $79 per month for advanced tools like integrations and reporting.

What users are saying about Canny

“I like that I can easily communicate with my customers if a feature request is possible or not, and it notifies everyone who upvoted the post.” (Phil L.)

“The functionality is a bit lacking on some filtering and searching options. Would be great to have a better search engine and sorting of the cards when trying to find anything.” (Dovidas B.)

Delighted 

Best for: Quick CSAT and NPS feedback collection.

Delighted is a simple yet powerful tool designed to quickly gather customer satisfaction (CSAT) and Net Promoter Score (NPS) feedback.

G2 rating: 4.5/5

Key features

• CSAT and NPS surveys: Send out customer satisfaction and NPS surveys via email, SMS, or website pop-ups to track sentiment.

• Real-time feedback: Collect and monitor feedback instantly through an intuitive dashboard.

• Trend reporting: Visualize trends over time, helping teams make data-driven decisions to improve customer experience.

Plans and pricing

Delighted offers a free plan for up to 1,000 surveys per month, with premium plans starting at $224 per month for features like advanced analytics and integrations.

What users are saying about Delighted

“Delighted is such an easy-to-use platform and very intuitive.” (Verified G2 user)

“The absence of detailed reports and insights results in manual effort to obtain the necessary information.” (Burkay K.) 

Trello

Best for: Simple project and feedback management with kanban boards.

Trello is a visual tool for managing tasks using kanban-style boards. Although you’ll probably know it more as a project management tool, its flexibility allows you to organize feedback alongside other tasks, making it a useful option for teams looking for a simple solution.

G2 rating: 4.4/5

Key features

• Kanban-style boards: Organize tasks, feedback, and feature requests using customizable boards, lists, and cards.

• Power-ups and integrations: Expand Trello’s functionality with power-ups like voting or integrate with tools like Slack, Google Drive, and Jira.

• Collaboration tools: Assign feedback tasks to team members, set due dates, and comment in real-time to manage projects collaboratively.

Plans and pricing

Trello offers a free plan with unlimited cards and up to 10 boards per team. Paid plans start at $5 per user per month, unlocking more advanced features like unlimited boards and priority support.

What users are saying about Trello 

“It's easy, and you can build a series of kanban boards (or other boards quickly). I like the ability to use it as a highly advanced, almost object-based to-do board. I can move projects and links around as I need.” (Neil F.)

“The app is limiting in anything beyond basic task/project management and requires you to use other apps that can do this and more.” (Verified G2 user)

Qualaroo

Best for: Gathering qualitative user feedback through on-page surveys.

Qualaroo allows teams to gather targeted, on-page feedback and uses AI to analyze open-ended responses, making it easier to interpret user sentiment.

G2 rating: 4.2/5

Key features

• On-page surveys: Collect real-time feedback while users engage with your product, providing immediate insights.

• Targeted surveys: Target users based on behavior like time on page or specific actions, ensuring you capture feedback from the right audience.

• Nudges: Use subtle pop-ups to ask questions or gather feedback without disrupting the user experience.

• Sentiment analysis: Qualaroo’s AI-powered sentiment analysis provides insights into user responses, helping teams understand overall sentiment.

Plans and pricing

Qualaroo’s plans start at $39.99 per month for basic features, with premium and enterprise options offering more advanced tools and support. A free plan is also available.

What users are saying about Qualaroo

“I love Qualaroo's advanced targeting features. With Qualaroo, I can target specific users with my surveys and questions, ensuring I'm getting feedback from the most relevant people.” (Tarun B.)

“Pricing to value is limited. The tool doesn't offer much that I couldn't get with an out of the box piece of javascript and a google form.” (Paul D.)

Instabug 

Best for: Mobile app feedback and bug reporting with performance monitoring.

Instabug is designed specifically for mobile apps, offering an easy way for users to report bugs and provide feedback directly within the app. It’s especially useful for mobile developers who need real-time feedback on performance and usability issues.

G2 rating: 4.6/5

Key features

• In-app feedback and bug reporting: Users can report bugs, share screenshots, and provide feedback without leaving the app.

• Crash reporting: Instabug automatically captures crash reports and logs to help developers troubleshoot issues quickly.

• Performance monitoring: Get real-time insights into how your app is performing on different devices and under varying conditions.

Plans and pricing

Instabug’s basic plan starts at $249 per month, with higher-tier plans offering additional features like proactive app quality monitoring and customizable feedback tools.

What users are saying about Instabug

“I find the feature request tool incredibly useful, as it helps me focus on the features that matter most to users. It streamlines tracking and reduces the need for back-and-forth communication.” (Rahul P.)

“A lot of features are missing implementation and not documented. It is clearly a young product.” (Verified G2 user) 

Pendo

Best for: Product-led growth through in-app feedback and user guidance.

Pendo supports teams by combining feedback collection with in-app guidance and analytics. This platform targets SaaS businesses aiming to enhance UX and improve their product through continuous feedback and data analysis.

G2 rating: 4.5/5

Key features

• Product analytics: Track user behavior and feature adoption to identify areas for improvement.

• NPS surveys: Collect NPS feedback within your app to measure user satisfaction and identify ways to improve your product.

• Feedback prioritization: Gather and organize feature requests, allowing teams to prioritize product updates based on user needs.

Plans and pricing 

Pendo offers a free plan with core features like in-app guidance and basic analytics. Pricing for their paid plans are not available on their site, you need to contact their sales team.

What users are saying about Pendo

“One of Pendo’s strengths is its accessibility. Despite a slight learning curve, especially when setting up the initial configurations, the tool is remarkably user-friendly, even for those without a development background.” (Trina S.)

“I wish the app had better filter/guide/segment capabilities. As of right now, it is limited to customer fields to be added that would be super helpful to us to tell the story of our users.” (Verified G2 user)

Choosing the right product feedback tool for your team

In this article, we've covered a wide range of product feedback tools, each designed to help you gather valuable insights and prioritize what matters most to your users. But in the end, it’s not just about collecting feedback – it’s about turning that feedback into actionable improvements.

Lyssna’s all-in-one platform offers unmatched ease of use, rapid participant recruitment, and flexible research options, making it the ideal choice for teams wanting to streamline their feedback process without sacrificing depth or speed. 

Whether you're running quick surveys or in-depth usability tests, Lyssna empowers you to make smarter, data-driven decisions that improve your product – faster and more affordably.  

Pete Martin is a content writer for a host of B2B SaaS companies, as well as being a contributing writer for Scalerrs, a SaaS SEO agency. Away from the keyboard, he’s an avid reader (history, psychology, biography, and fiction), and a long-suffering Newcastle United fan.

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