Track your brand's awareness and impact

Overview

Is your brand top of mind for your audience? This age-old marketing question can be answered using this survey.

This template helps you understand your brand’s position in your audience’s mind by focusing on key factors like recall, perception, and purchase intent. It also uncovers which brands your audience associates with your category and evaluates how well your marketing efforts resonate.

Use this template to assess the impact of your marketing, uncover opportunities to improve, and strengthen your brand's visibility and resonance.

Preview this template

This template will help you discover

• The brands your audience recalls first in your industry or category.

• How your audience views your brand compared to competitors.

• The key factors driving your audience’s brand preferences and purchase decisions.

• Practical steps to enhance your brand’s visibility and perception.

  

  See an example of the results

How to use this template

1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

2. Customize the test to suit your needs.

3. Preview your test or press save and continue to recruit your participants.

4. Set your test live and wait for your results!

Frequently asked questions

What is the purpose of a brand awareness survey?

What is top-of-mind awareness, and why is it important?

Who should use this brand awareness survey template?

Can this survey be customized to my brand’s needs?