Test the online shopping experience

Overview

This template helps you evaluate key aspects of your online shopping experience: product discovery and post-purchase support.

By observing how users search for specific items and locate important customer service information, you'll understand the effectiveness of your site navigation, filtering systems, and help content.

The template focuses on two critical journeys that impact customer satisfaction and retention.

Preview this template

This template will help you discover

• How users navigate your product catalog and use filters to find specific items.

• Whether your site's search and category structure matches user expectations.

• If size and color variations are easy to find and select.

• How accessible your customer service information is.

• Whether your return policy and process is clear and builds confidence.

• Alternative paths users might prefer for finding products.

  

  See an example of the results

How to use this template

1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

2. Customize the test to suit your needs.

3. Preview your test or press save and continue to recruit your participants.

4. Set your test live and wait for your results!

Frequently asked questions

What if my site has multiple navigation options (menu, filters, search bar)?

What if users find the products through site search instead of navigation?

What if our return policy varies by product type?