Test product visibility and navigation on your ecommerce website

Overview

Did you know that 80% of shoppers leave websites in frustration when the search function falls short? Can customers can easily search for and discover products on your site?

This template leverages methods like first click testing and navigation testing to evaluate how effectively users find products, browse categories, and use your site's search features.

By identifying barriers in the user journey, you can set actionable steps to enhance the shopping experience, improve conversions, and increase customer satisfaction.

Preview this template

This template will help you discover

• How easily users can find specific products on your site.

• Whether your navigation aligns with user expectations.

• Barriers to product discoverability and ways to improve the user journey.

  

  See an example of the results

How to use this template

1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

2. Customize the test to suit your needs.

3. Preview your test or press save and continue to recruit your participants.

4. Set your test live and wait for your results!

Frequently asked questions

Why is a first click test useful for product discoverability on ecommerce websites?

Why is navigation testing useful for product discoverability on ecommerce websites?

How can I use the feedback to improve my ecommerce website?