Test marketing messaging

Overview

Your marketing messages need to make an immediate impact. Using five second testing, this template helps you evaluate how well your target audience understands your messaging.

You show participants your messaging – whether its a tagline, email copy, or ad text – for 5–20 seconds. They then answer key questions about clarity, memorability, and persuasiveness.

The results can help you refine your messaging to make sure it captures attention and drives action.

Preview this template

This template will help you discover

• How clear and easy your messaging is to understand.

• Whether messaging is relevant to user needs and expectations.

• If your messaging prompts users to take the desired action.

• How you can refine your messaging for better engagement and conversions.

  

  See an example of the results

How to use this template

1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

2. Customize the test to suit your needs.

3. Preview your test or press save and continue to recruit your participants.

4. Set your test live and wait for your results!

Frequently asked questions

What is five second test for marketing messaging?

What can you learn from a five second test for marketing messaging?

What types of marketing content can be tested using a five second test?

How can I use the feedback from this test?