Test desirability and design preferences

Overview

Tapping into your users' emotions can have a huge impact.

This desirability testing template ensures your product resonates emotionally. By combining preference testing with thoughtful follow-up questions, it reveals how desirable your designs are. Presenting different design variations, this structured approach helps you identify which visual styles, colors, and layouts resonate most with your audience.

Detailed feedback and emotional reactions highlight the design elements users love and areas for improvement, providing data-driven feedback to guide your design decisions.

Preview this template

This template will help you discover

• How your designs make participants feel, providing insights into the emotional impact of your visuals.

• The words participants associate with your design, revealing its immediate emotional associations.

• Whether these words align with your branding goals, so you can assess if your design effectively conveys your brand's intended message.

• A comparative analysis of design variations, helping you make informed decisions on design direction and identify any areas that may need improvement.

  
  
  

  See an example of the results

How to use this template

1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

2. Customize the test to suit your needs.

3. Preview your test or press save and continue to recruit your participants.

4. Set your test live and wait for your results!

Frequently asked questions

How do I choose relevant product reaction words for my survey?

What insights can I gain from my preference test results?

What if both designs receive mixed feedback?