This template is for:

Product development

Product

Design

Five second testing

Surveys

Usability testing

Created by:

Lyssna

Overview

Gain valuable insights into users' initial reactions, comprehension, and level of interest regarding a new product feature or concept.

This template uses five second testing to gather quick feedback that can be used to inform development. This is a good test to run when you're in the early stages of the product development process. It also incorporates a design survey to ask follow-up questions about participants' preferences and likelihood of using the product.

Using this template, you'll be able to capture users' initial understanding of your product feature or concept, determine which elements resonate with users, and apply insights to shape the product feature or concept in a way that aligns with user needs and expectations.

This template will help you discover

  • Participants' immediate reactions and perceptions regarding the concept, including their preferences, dislikes, and overall impressions.

  • Whether participants can quickly comprehend the purpose, value, and functionality of the new product/feature concept.

  • The level of interest and appeal that the new product/feature concept holds for participants, including their readiness to use or embrace it.

  • Potential concerns surrounding the new product or feature concept, providing valuable insights into areas that may require enhancement or further refinement.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

How can I use five second testing to test a product concept or feature?
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What can I discover by conducting a five second test on a product concept or feature?
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How can I conduct a five second test on a product concept or feature?
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What kinds of questions can I ask in a five second test for a new product concept or feature?
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How can I use the test results on a new product or feature concept?
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VP Business Development & Innovation, at The Economist

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