Test a marketing campaign concept or creative

Gather real user feedback to refine messaging, visuals, and strategy before you launch.

This template is for:

Concept testing

Message testing

Visual design

Marketing

Surveys

Five second testing

Created by:

Lyssna

Overview

Gain valuable insights into your target audiences' initial reactions, comprehension, and level of interest about your marketing campaign concept or creative.

This template uses five second testing to gather quick and instinctual feedback from participants. It's a good test to run when you're in the early stages of developing your marketing campaign concept and creatives. It also incorporates a design survey to ask follow-up questions about participants' preferences and likelihood of engaging with the campaign.

Using this template, you'll be able to capture users' initial understanding of your campaign concept, allowing you to collect insights on clarity, emotional impact, and recall value.

Preview this template

This template will help you discover

Participants' immediate reactions and perceptions about the concept, including their preferences, dislikes, and the emotional impact.
Whether participants can quickly comprehend the purpose, messaging, and CTA of your marketing campaign/creative.
The level of interest and appeal that the marketing campaign/creative holds for participants, including their readiness to use or engage with it.
Potential concerns about the marketing campaign/creative, which can help you work out any areas refine before launch.
See an example of the results

How to use this template

Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.
Customize the test to suit your needs.
Preview your test or press save and continue to recruit your participants.
Set your test live and wait for your results!