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Refine your checkout process

Uncover usability issues and enhance the experience of your checkout process, leading to improved conversions and customer satisfaction.

This template is for:

Conversion rate optimization (CRO)

Usability testing

Product

Design

Prototype testing

Usability testing

Think aloud

Ecommerce

Created by:

Lyssna

Overview

Streamline your checkout process to cater to the specific requirements of your target audience, boost conversion rates, and effectively reach your goals.

This template is designed for Task flow prototype testing. This type of test involves instructing participants to complete a task while navigating your prototype. When building a task flow, you'll select a goal screen – this is the screen that participants will need to reach to complete the task, for example completing a purchase.

You can also specify whether to display a success screen to each participant when they complete the task. If the success screen is enabled, we'll display a message when the goal screen is reached. If it's not enabled, we'll immediately display any follow-up questions instead.

Use this template to uncover and address potential bottlenecks or complexities within your checkout process that could lead to lost sales and customer dissatisfaction.

This template will help you discover

  • Usability issues that might be causing confusion or frustration for users throughout the checkout process.

  • The clarity and conciseness of the information provided to users during the checkout process.

  • Insights into the overall user experience during the checkout process, highlighting pain points and areas for enhancement.

  • The effectiveness of the checkout flow in terms of conversion rate, as well as any hindrances preventing users from completing their purchases.

  • The average time it takes for users to complete checkout and identifying any potential bottlenecks that may slow down the process.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Modify the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

What can I discover by conducting a prototype test on my checkout flow?
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How do I conduct a prototype test on my checkout flow?
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How many participants do I need to recruit to test my prototype?
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What should I do with the insights gained from my checkout flow prototype test?
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Product

“It wasn’t a big sell to move to Lyssna's paid account due to the speed at which you can put together a test, quickly get feedback, and recruit good participants. It just makes monetary sense. It's so cheap and the feedback is valuable.”

Alan Dennis,

Product Design Manager at YNAB

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