This template is for:

Visual design

Marketing

Design

Preference testing

First click testing

Created by:

Lyssna

Overview

This template combines first click testing and preference testing to help you identify the most attention-grabbing and effective visuals for your app store listing.

You can test different logos and thumbnails to see which ones capture users’ attention quickly and which designs best represent your game or app.

By analyzing user preferences and their initial interactions with your visuals, you can refine your designs to stand out in the app store and leave a lasting impression.

This template is ideal for designers and marketers looking to boost brand visibility and user appeal on app store pages.

This template will help you discover

  • How different app icons attract users' attention and communicate their purpose or brand.

  • User preferences and expectations regarding app design and branding, including color schemes, icons, typography, and other visual elements.

  • User behavior and decision-making when presented with multiple app options, such as which icon or title they are most likely to click first.

  • Initial impressions of each deisgn choice and areas for improvement.


How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Modify the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

Why is app store testing important?
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How many variations should I test?
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What should I consider when creating variations for app icons, titles, and descriptions?
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How can preference testing and first click testing help me evaluate the visibility of my app in the app store?
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Ron Diorio,

VP Business Development & Innovation, at The Economist

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