This template is for:

Usability testing

Conversion rate optimization (CRO)

Message testing

Design

Marketing

Five second testing

Created by:

Lyssna

Overview

Discover if your landing page captures user attention and delivers your key message at a glance.

Using this five second test template, you'll be able to gain instant feedback on which visuals, headlines, or CTAs stick with users, allowing you to fine-tune your design for clarity and engagement.

Use the results to prioritize design or messaging adjustments that enhance usability and leave a lasting impression.

This template will help you discover

  • The visual appeal and eye-catching qualities of your landing page design.

  • The elements that leave a lasting impression on users, including images, colors, and taglines.

  • Whether users grasp your website or brand's essence within the initial five seconds.

  • The alignment of your landing page design and messaging with your brand's identity and values.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked question

How can I use five second testing to assess first impressions of my landing page?
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Why is it important to test the first impression of my landing page?
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Why is five seconds the standard timeframe?
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How can I use the results of a five second test to improve my landing page?
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Design

“The navigation test is god's gift to UI designers. It probably has the best power-to-simplicity ratio of any software, ever.”

Nick Franklin,

CEO at ChartMogul

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