This template is for:

Brand

Marketing

Preference testing

Created by:

Lyssna

Overview

Before spending money on producing merchandise, ask your customers and/or team what items they would find most useful and their preferred designs. Otherwise, you may end up ordering swag that people won't use.

Whether you’re exploring new ideas for branded swag or refining existing ones, this preference testing template simplifies your decision-making. It helps you assess how appealing, memorable, and functional your items are while prioritizing designs and products.

Ideal for marketing and event teams, this template enables you to deliver swag that reflects your brand while leaving a positive impression on recipients.

This template will help you discover

  • The designs and products that resonate most with your audience, highlighting what they find appealing and useful.

  • Whether certain designs or products appeal more to different audience segments, allowing you to tailor your merchandise for different customer groups.

  • The color schemes, typography, and other design elements that are memorable and attractive to your customers and team.

  • Ideas or suggestions for new swag items that recipients are likely to love.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

Who should use this template?
minus icon
minus icon
Why is merchandise preference testing important?
minus icon
minus icon
How can you use the results of a merchandise preference test?
minus icon
minus icon
How long will it take to gather feedback with this template?
minus icon
minus icon

You may also like these templates

Design

“The navigation test is god's gift to UI designers. It probably has the best power-to-simplicity ratio of any software, ever.”

Nick Franklin,

CEO at ChartMogul

Try for free today

Join over 320,000+ marketers, designers, researchers, and product leaders who use Lyssna to make data-driven decisions.

No credit card required