Customer churn survey

Overview

Gain an understanding of why your customers churn, so that you can identify areas where your product or service may need improvement.

This survey uses qualitative and quantitative exit survey techniques to identify the reasons why customers churn. By gathering direct feedback from users who cancel or stop engaging, you can uncover common pain points, unmet needs, and areas for improvement.

The survey includes a mix of multiple-choice, Likert scale, and open-ended questions to capture both measurable trends and deeper insights into why users leave.

Preview this template

This template will help you discover

• The specific reasons why customers are leaving your product or service

• How customers perceive your pricing, features, and overall value

• Which competitors customers switch to and why

• Opportunities to re-engage churned customers or improve retention strategies

  
  

See an example of the results

How to use this template

1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

2. Modify the test to suit your needs.

3. Preview your test or press save and continue to recruit your participants.

4. Set your test live and wait for your results!

Frequently asked questions

Why should I use a customer churn survey?

What kind of questions should be included in a churn survey?

How can I encourage churned customers to respond?

How can I use the results of a customer churn survey to improve my product/service?