Choose the best video creative

Understand your target audience's preferred video creative for higher engagement and better conversions.

This template is for:

Content marketing

Conversion rate optimization (CRO)

Social media marketing

Visual design

Marketing

Preference testing

Created by:

Lyssna

Overview

Not sure which video creative will capture your audience's attention, boost engagement or drive conversions? There's no need to gamble with your brand reputation or budget – simply conduct a quick preference test to identify the most impactful video asset.

With a preference test, you can upload your video assets and ask participants to choose their favorite. This method effectively measures aesthetic appeal, while also providing an understanding of participants' perceptions of trustworthiness and how well the video communicates specific messages.

This template includes a variety of follow-up question formats, such as long text, short text, and linear scale questions, to collect valuable information about what participants like or dislike, and their likelihood to engage with the video.

Preview this template

This template will help you discover

Which video asset will have the biggest impact.
The video creative that is most visually appealing to your target audience.
Which video asset best conveys your message and highlights your product or service's benefits.
The video creative that's most memorable and likely to leave a lasting impression.
See an example of the results

How to use this template

Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.
Customize the test to suit your needs.
Preview your test or press save and continue to recruit your participants.
Set your test live and wait for your results!