Build accurate marketing personas

Overview

Understanding your marketing personas allows you to provide a more personalized experience for your customers.

This comprehensive survey template helps marketers gather key insights about their target audience across six areas, improving segmentation, messaging, and campaign creation. The six areas covered include demographic information, job-related details, buying behavior, content preferences, brand and product perception, and the decision-making process.

With a mix of single- and multiple-choice questions plus open-ended questions for additional feedback, this survey helps you create detailed, actionable marketing personas.

Preview this template

This template will help you discover

• What influences your audience to make purchasing decisions – from price to product features – helping you craft compelling offers.

• The types of content your personas engage with most and the most effective platforms to reach them, allowing you to improve content delivery.

• Key demographic and behavioral trends, such as age, location, and purchasing habits, based on the insights gathered. This can help fine-tune audience segmentation and targeting.

• What your audience values in your brand, enabling you to strengthen your brand positioning and foster loyalty.

  

  See an example of the results

How to use this template

1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

2. Customize the test to suit your needs.

3. Preview your test or press save and continue to recruit your participants.

4. Set your test live and wait for your results!

Frequently asked questions

How does this marketing persona survey template improve my marketing strategy?

What types of questions are included in the marketing persona survey?

Can I customize the survey to suit my specific needs?

Can this template help me understand my B2B audience as well?

How often should I update my marketing personas?