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Assess checkout navigation flow

Optimize your checkout process with navigation testing to ensure a smooth and user-friendly experience.

Assess checkout navigation flow: Template

This template is for:

Visual design

Conversion rate optimization (CRO)

Usability testing

Design

Navigation testing

Usability testing

Ecommerce

Created by:

Lyssna

Overview

Navigation tests analyze user interactions with your website or app, focusing on specific tasks or goals.

In this navigation test template, you can assess how easy it is for your participants to navigate through a checkout flow. It can help you to identify bottlenecks and confusing steps, and validates drop-off metrics from analytics data.

Before you ship your new site, or launch revisions to your existing site, test your navigation flow with your target audience. Successful tests exhibit high completion rates (at least 80%) for each step. Lyssna makes this easy to view, with results showing you how many participants completed the flow, where they clicked, where they dropped out, and how long they took. You can also view results as heatmaps and click clusters.

Be sure to investigate high drop-off steps for unexpected clicks, misleading elements, overlooked targets, or distracting page elements. Follow-up questions can also help you understand user behavior.

This template will help you discover

  • Bottlenecks, confusing steps, and usability problems in your checkout flow that may lead to user frustration or drop-offs.

  • Where users are abandoning your flow.

  • How participants interact with your website or app, including where they click, drop out, and how long they take to complete specific tasks, providing valuable insights into their behavior.

  • Areas for improvement, such as unexpected clicks, misleading elements, or distracting page elements, to optimize the user experience and increase completion rates.

How to use this template

  1. Click on the "Use this template" button and log in to your Lyssna account. Don't have an account yet? Start exploring with a free plan.

  2. Customize the test to suit your needs.

  3. Preview your test or press save and continue to recruit your participants.

  4. Set your test live and wait for your results!

Frequently asked questions

How can I use navigation testing to assess a checkout navigation flow?
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How can I interpret the results of my navigation test to assess a checkout navigation flow?
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When is the best time to conduct a navigation test on a checkout navigation flow?
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Design

“I love that Lyssna lets me be lightweight and fast. As a UX practice of one in a large enterprise, my stakeholders won't slow down for research. Lyssna lets me provide insights at speed.”

Kevin Boulier,

Lead UX Strategist & Designer at ManpowerGroup

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