Desirability testing

Test how your users feel about your product's design and make sure it resonates emotionally with them, driving adoption and satisfaction.

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Make your product emotionally engaging with desirability testing

Tapping into your user's emotional side can have a huge impact – users who emotionally connect can be 52% more valuable. With Lyssna, you can draw actionable insights about how users feel about your design and make sure it aligns with their preferences and expectations.

Uncover emotional responses

Use surveys to directly capture users’ emotional responses, helping you understand how your design makes them feel – whether it's exciting, trustworthy, or confusing.

Validate design choices with user preferences

Conduct remote desirability testing studies using preference testing to gain an understanding of how elements such as color, typography, or imagery resonate most with your target audience.

Launch with a design that captivates your users

When users find a product aesthetically pleasing and enjoyable, they’re more likely to continue using it, recommend it to others, and feel satisfied with the overall experience. Use design surveys to get clear feedback on how your design choices impact your users, so you can refine and improve for go-to-market success.

Get fast results so your team can move at pace

Conduct desirability tests remotely with participants from our global research panel. On average, orders are ready in just 30 minutes – allowing you to stay on schedule.