Concept testing
Make sure your concepts resonate with your target audience and meet their needs before full-scale development.
No credit card required
Ensure go-to-market success with concept testing
95% of new products fail (HBR). Test your ideas before launch. Gather feedback, spot issues, and make data-driven decisions to make sure they succeed.
Understand user preferences
Use preference testing and surveys to get real feedback from your target audience. Understand their perceptions, preferences, and any concerns they have about your concept.
Conduct in-depth Interviews
Gather qualitative data through detailed discussions with participants, uncovering a deeper understanding of your users’ needs and expectations.
Test early prototypes
Observe users interacting with your prototypes to identify usability issues and areas for improvement. Ask follow up questions to understand why.
Looking for fast feedback? Try our on-demand research panel
Conduct concept tests remotely with participants from our global research panel. With over 690,000 people across 124 countries, you can target users by over 395 attributes. Best of all, quality is guaranteed!
Start testing your concepts today
Join 320,000+ marketers, designers, researchers, and product leaders already using Lyssna to make smarter decisions.
No credit card required
Concept testing
“Lyssna has given us a clear indication of which prototypes are the right ones to move forward with for our target audience.”
Louis Patterson,
Innovation Delivery Officer at British Red Cross
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Frequently asked questions
Start testing your concepts today
Join 320,000+ marketers, designers, researchers, and product leaders already using Lyssna to make smarter decisions.
No credit card required
