Trusted by 320,000+ designers, marketers, researchers, and product leaders to validate their decisions
See preference testing in action
Bring your audience into the decision
Use preference tests to remove bias in your decision making and be sure you’re heading in the right direction.
Gain insights from comparisons
Gain valuable insights into what works, what doesn’t, and why — by gathering feedback on a set of options and comparing user preferences.
Supports image and video files
Compare up to 6 designs
There are no limits to what you can test
Test products, videos, logos, packaging, animation, and more. No matter what format, preference testing allows you to bring your audience into the decision.
Data you can count on
Our preference testing tool automatically calculates statistical significance when comparing two designs, so you'll know when your results are conclusive.
Find out why users love us
Get the most from preference testing
Guides, templates, and examples to help you turn design debates into clear decisions.
TEMPLATE
How to evaluate logo and brand appeal
Evaluate logo and brand appeal with real users. Use this template to measure recognition, recall, and sentiment before you commit to a new identity.
GUIDE
Preference testing guide
Learn how to gather data on user preferences to make informed design and product decisions.
CUSTOMER
30% increase in success rate: How LocknCharge improved product navigation with Lyssna
We speak with Ellie Friesen, Product Manager at LocknCharge
Frequently asked questions
Preference testing is a user research method that helps you compare two or more options (e.g. of a design, a video, marketing assets, etc.) to determine which is preferred by your target audience.
Preference testing works by presenting users with two or more design options and asking them which they prefer. You can then analyze the data to determine which option is most preferred overall (in Lyssna, this is automatically calculated for you when comparing two designs). You can also ask follow up questions to understand why a participant preferred a particular option.
Preference testing can be used to test a wide range of design options, including product designs, logos, website layouts, advertising, packaging designs, videos, and more. Lyssna supports JPEG, PNG, GIF, MP4, or MPEG files for preference testing.
You can typically get quantitative results with a sample size of 30–50 participants, but this may vary depending on the complexity of the design and the level of confidence you want in your results.
