Workshop overview
Join instructor Joe Formica in this hands-on workshop where you'll master the art of designing and testing emails that effectively communicate value and drive user action. Learn how to use Lyssna's five second testing to validate your campaigns before sending, ensuring your message resonates with users and maximizes engagement.
This workshop is perfect for marketers, designers, copywriters, and UX professionals looking to improve their messaging skills, validate designs with user testing, and create more effective email campaigns. You'll learn practical techniques for crafting email content that aligns with user needs and drives conversion, while getting hands-on experience with Lyssna's five second testing tool.
Key topics covered:
Improving messaging clarity for effective email communication
Using quick and resourceful testing methods to refine messaging
Applying five-second testing to evaluate user impressions
Identifying and fixing common mistakes in email communication
Collaborating with teams using FigJam for email redesign
Testing and analyzing new email designs for better engagement
Key takeaways for crafting clear, user-centered messaging
About the hosts
Joe Formica is the Design Advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to create great products. With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.
Transcript
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