How Goosechase uses Lyssna to accelerate discovery and validate designs quickly
We speak with Alice Ralph, Lead Product Designer at Goosechase
Summary
Learn how Goosechase embeds Lyssna into their continuous discovery process to deliver intuitive, user-driven product experiences faster and more confidently.
Goosechase is an interactive experience platform (IXP) empowering people to create and run their own scavenger-hunt-style experiences for education, onboarding, tourism, team-building and live events.
Alice Ralph, Lead Product Designer at Goosechase, plays a key role in ensuring the platform’s web and mobile apps are intuitive, accessible, and fun to use.
To support their discovery-driven approach, Goosechase needed a faster, more reliable way to validate early design ideas and keep product development moving quickly. That’s where Lyssna came in.
Challenge
To stay closely connected to users and minimize the risk of building the wrong solutions, Goosechase integrates user feedback continuously throughout every stage of their product development process. This approach, inspired by the Continuous Discovery Habits framework by Teresa Torres, helps the team stay agile and deliver greater value with each product iteration.
“We were looking for a fast, reliable way to validate early design ideas through unmoderated testing,” shares Alice. “We needed to test Figma prototypes with real users, compare different design directions quickly, target specific user segments, and get high-quality insights fast.”
"We found Lyssna to be faster to set up tests, much faster to return results, and much higher quality in terms of participant feedback."
Alice Ralph
Lead Product Designer at Goosechase
Solution
Before finding Lyssna, Goosechase had explored several user research platforms, including Maze, Useberry, UserTesting, and Lookback with User Interviews. While these platforms offered similar features on paper, none quite hit the mark for their needs.
"Many were either too expensive for us as a small business, had a really poor, confusing interface, or were too complex to use in the quick, iterative way that we like to work," Alice explains.
What made Lyssna stand out:
Fast setup and even faster results.
Clear, intuitive interface.
Excellent quality of participant feedback (with easy replacement responses, if needed).
Responsive and thoughtful customer support.
“Lyssna struck the perfect balance — a clean, intuitive interface, good value for money, and truly standout customer support.”
Alice Ralph
Lead Product Designer at Goosechase
“Our (Lyssna) account manager was excellent and took the time to answer all our questions, guide us through the platform, and even gave us the opportunity to demo the product ourselves first. It genuinely felt like collaborating with thoughtful, values-driven people who care about building great products — which really resonates with us at Goosechase and aligns with our own ethos.”
“It genuinely felt like collaborating with thoughtful, values-driven people who care about building great products.”
Alice Ralph
Lead Product Designer at Goosechase
Seamless integration with Goosechase’s workflow
Alice and the team now use Lyssna primarily for Figma prototype testing, designing small tasks such as asking users to find a new feature in the navigation. Their approach includes:
Targeted prototype testing across varied segments including teachers, HR professionals, tourism operators, tech workers.
Custom recruitment using public test links to reach existing Goosechase users who have deep familiarity with their platform.
Goosechase leverages Lyssna’s public test links to recruit their own users through Intercom, making it especially effective for gathering feedback on designs that require a deep familiarity with the platform.
“The quality of responses is consistently excellent,” Alice notes. “It’s clear that Lyssna puts a lot of effort into vetting their panel, and if we do ever get a rushed or unhelpful response, we can easily reject it and get a replacement within minutes.”
Unlock deeper user insights with prototype testing
Make faster, smarter design choices with continuous user feedback and effortless prototype testing. Try Lyssna and see how easy it is to validate your ideas before they hit development.
"We’re a small team, and we need to move fast. We don’t have time for big research studies. Lyssna lets us come in, test a few screens, get the results, and go."
Alice Ralph
Lead Product Designer at Goosechase
Results
In a recent experiment testing a new AI-powered feature, Goosechase used Lyssna to compare two navigation placements. Surprisingly, the design they least expected to win was clearly preferred by users. Thanks to early testing, they confidently moved forward with the better-performing version — a decision that will positively impact launch adoption.
“It was incredibly helpful to know early on, before we invested heavily in development,” shares Alice.
By embedding Lyssna into their discovery process, Goosechase has made rapid, reliable unmoderated testing a core part of how they build products.
Lyssna has helped Goosechase:
Get rapid clarity on which design direction to pursue.
Spot navigation and usability issues before development.
Tailor experiences to different audience types.
Shorten research and iteration cycles.
“Lyssna’s speed allows us to keep momentum and iterate quickly — we often get useful results within minutes.”
Alice Ralph
Lead Product Designer at Goosechase
"The platform is beautifully designed and a joy to use. As a designer, I've even shared design system elements from Lyssna in our internal design inspo Slack channel!" says Alice.
Beyond the core platform benefits, Alice highlights the design excellence and values-driven approach that make working with Lyssna stand out.
"Your customer service is world-class. Thanks for being such great humans to work with."
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