Live Website Testing from Lyssna

We’ve all been there – clicking through a website, getting frustrated by a confusing form, giving up on a purchase because the checkout process is too complicated. These moments of friction don’t just frustrate users, they directly impact your bottom line through lost sales, higher support costs, and damaged brand loyalty. But here’s the catch – how do you know if your users are having these experiences if you can’t see how they’re actually using your site?

Introducing Live Website Testing from Lyssna – a powerful way to watch real users interact with your website, uncover hidden usability issues, and boost your conversion rates.

Here's how it works:

See how users really use your website

Ever wanted to peek over your users’ shoulders as they navigate your website? That’s exactly what our new Live Website Testing feature delivers – except in an unmoderated way, making testing much more convenient, efficient, and scalable. 

While prototype testing is valuable during the design and development process, seeing how people interact with your actual, live website reveals information you can’t get anywhere else.

Here’s what you can do with Live Website Testing:

• Record real users interacting with any live website – yours or a competitor’s.

• Capture screen activity, audio, and video to get the full picture. Encourage your participants to narrate their process using the think-aloud protocol, which allows you to hear their thoughts and see their facial expressions.

• Set up specific tasks and ask follow-up questions right after completion.

• Display task instructions in a floating modal that stays with users as they navigate.

• Recruit participants from your own network, or our research panel when you need fresh perspectives.

Whether you’re trying to understand why users abandon their shopping carts, where they get stuck in your forms, or how they interact with competitor websites, you’ll get a clear view of real user behavior in action.

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Ready to unlock deeper feedback from your users? Try Live Website Testing from Lyssna today.

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When to use live website testing

Here are some key moments when watching real users interact with your website can provide helpful feedback.

When you want to fix conversion issues

Ever wonder why people aren’t completing your signup form or finalizing their purchase? Now you can watch exactly where they hesitate, what fields cause confusion, and why they might abandon the process. By observing real users interact with your forms and checkout process, you can identify and fix friction points that might be hurting your conversion rates.

When you want to understand user journeys

Watch how users naturally navigate through your website – do they find what they’re looking for? Are they taking unexpected paths to complete tasks? By observing real navigation patterns, you can improve your site structure and menu design to better match how users actually move through your content.

When you need to validate new features

Launch with confidence by watching how users interact with your latest features in the live environment. Observe how they discover, understand, and use new functionality, helping you quickly identify any usability issues that need addressing.

When you want to learn from competitors

Curious about how users experience your competitors' websites? Live Website Testing in Lyssna allows you to test any URL – this means you can gather information about how your users interact with other websites. 

For example, you can understand how potential customers navigate and perceive competitors' pricing pages, giving you valuable information about what makes pricing information clear and compelling. 

These learnings can help you optimize your own pricing page layout and develop features that make it easier for customers to understand your value proposition.

When you're getting unexpected analytics results

If your analytics show high bounce rates or drop-offs at certain points, live website testing can show you exactly why users are leaving. Watch real user sessions to understand the context behind the numbers and make informed improvements.

Why choose Lyssna for live website testing

We know there are other testing tools out there, but we’ve built something special:

• Zero technical setup required – no code snippets, no downloads, just add a URL and start testing.

• Test any website, including your competitors’ (something many other tools don’t offer).

• Need to recruit participants? Access our diverse research panel at just $1 per minute or recruit from your own audience.

• Our unique picture-in-picture modal keeps task instructions visible without disrupting the user experience.

• Combine live website testing with other research methods in the same study.

Skip the setup and use our pre-built live website testing templates to get started:

• Test the online shopping experience

• Test navigation on your SaaS website

• Compare competitor product pages

Ready to try Live Website Testing?

Live Website Testing is available now on all paid Lyssna plans. Getting started is simple:

1. Log into your Lyssna account.

2. Create a new study.

3. Add a live website test section.

4. Set your tasks and follow-up questions.

5. Recruit your participants (your own or from our panel).

6. Launch and watch the recordings roll in.

7. Analyze and tag your results to identify key themes, and suggest areas for improvement.

Have questions? Our team is here to help you get started. Check out our help articles or reach out in app or via email.

Make Live Website Testing part of your regular workflow and start to see your website through your users’ eyes.

Want to get the most out of your testing sessions? Check out our comprehensive guide to running effective website tests and top website testing tips from experts in the field.