Pinpoint your audience with Granular Location Targeting

Recruit research participants by city or state, making your research more precise and effective.

Tristan Gamilis

Advantages of geographic targeting

Granular location targeting in action

Try Granular Location Targeting today

We’re excited to introduce our Granular Location Targeting feature! Now, you can pinpoint research participants not just by country, but by state or city (or province or county, depending on where you are in the world). This enhancement helps you conduct more accurate and powerful research.

Granular Location Targeting is now available at no extra cost when recruiting from the Lyssna research panel and is available on all types of studies, including user interviews, usability tests, and surveys.

Enhance your research accuracy

Use Granular Location Targeting for more relevant feedback. Available now in select countries – expand your research capabilities!

Advantages of geographic targeting

Targeting users from a specific location, such as a state or city, can be beneficial for many reasons. Let's look at some of the advantages in more detail.

Localized feedback

Different regions can have unique cultural norms, behaviors, and preferences. By targeting specific locations, you can get feedback that’s relevant to the local population, which can be important for tailoring your products and services.

Understanding trends and patterns unique to a particular area can also help you create more effective product offerings and marketing strategies.

Relevancy and accuracy

By honing in on a specific geographic area, the feedback you collect is more relevant and accurate for that region. This is particularly important for products or services that have a strong local component. For example, if you are localizing a ride-sharing app with features customized to different regions.

National or broader regional data can sometimes obscure important local variations, so targeted, location-based research helps avoid over-generalizing findings.

Cost and time efficiency

By targeting a specific location, you can reduce the need for extensive screening and, in turn, reduce the time and cost of finding the right participants.

In Lyssna, you get state or city-level location targeting at no extra cost when recruiting from the panel.

Improved product and service customization

By targeting users by location, you can cater your products and services to meet the specific needs and preferences of local markets. This ultimately leads to increased customer satisfaction and market adoption.

Understanding the local context also enables you to provide more intuitive and compelling user experiences.

Improved marketing strategies

Develop and test campaigns that resonate on a local level by talking to customers in their own language – both linguistically and culturally. Use regional dialects, symbols, and references to create campaigns that feel like they were made just for them.

Additionally, you can test promotions or campaigns that are designed for a particular area. For example, you can test billboard advertising to see which messages and visuals resonate most effectively with local audiences.

Granular location targeting in action

Our Granular Location Targeting feature addresses these concerns by allowing you to target specific states or cities.

When you order from the Lyssna panel, you can now choose states and select cities for several countries. These countries include Australia, Canada, France, Germany, the Netherlands, South Africa, the United Kingdom, and the United States. From there, you can choose to select all locations in that country or drill down to a specific state or city.

Let’s consider a case study using the USA. Suppose you want to conduct a study focused on retail preferences in California. Your goal is to understand the differences in shopping behaviors, brand loyalty, and product preferences across major regions, such as Los Angeles.

Previously, you’d target participants from the USA and then apply additional screeners to filter out respondents who didn’t live in California. With Granular Location Targeting, you can now directly target participants not just down to a state level, but also in some cases down to a city level, making this screening process much simpler.

You can get more information about demographic targeting in our help center.

Try Granular Location Targeting today

Granular Location Targeting is included in the Lyssna panel recruitment fee, providing you with a cost-effective and efficient way to understand regional preferences, behaviors, and trends more accurately.

We’ll be adding more locations in the future. So if you have a specific request, please get in touch with us via email or chat with us live in-app.