17 best website feedback tools

Website feedback tools help you have conversations with your audience – hear their whispers and learn the secrets behind each click, hover, and abandoned form. They bridge the gap between your intentions and their experience, turning passive users into active contributors to your growth.

So, here’s the question: Are you listening? 

Because the right feedback tool might be all you need to turn those silent visitors into your most loyal customers. 

This article explores the 17 best website feedback tools on the market, looking at their key features, their prices, and what users have to say about them. 

The different types of website feedback tools

Website feedback tools generally fall into the following categories.

• Embedded feedback forms: Directly embedded into your site, these forms let users provide feedback without leaving the page. They’re typically unobtrusive and can be triggered based on user actions – such as scrolling or time on page.

• Micro-surveys: Short, targeted surveys that appear during key user interactions – like post-purchase or after viewing multiple pages – help you gather quick, relevant insights in the moment.

• Session recording and heatmaps: Tools that record sessions and create heatmaps give you a closer look at user behavior. They show how users interact with different elements, such as navigation menus or call-to-action buttons – revealing potential areas for improvement.

• Visual feedback tools: Ideal for design feedback, these tools let users leave comments directly on your website or app. Designers and developers can address specific issues based on direct annotations,  streamlining the process of fixing visual elements.

• Survey and polling tools: Traditional but effective, surveys let you gather detailed feedback. Many offer flexible question formats and branding options, and can be shared post-interaction or as part of a larger research initiative.

How to choose a website feedback tool

With so many options, choosing the right feedback tool can feel daunting. Prioritize these features to find the right fit:

1. Ease of use: Look for a tool that’s intuitive and easy to navigate, especially if team members across departments – like marketing, design, or product – will be using it. An accessible interface means quicker setup and faster feedback.

2. Customization options: Different websites have unique needs, so choose tools that let you tailor feedback forms, surveys, or widgets. Custom options – like tailoring questions for specific audiences – help you gather insights most relevant to your goals.

3. Integration capabilities: Make sure the tool integrates with your current tech stack, such as project management or analytics tools. Proper integration minimizes extra steps and keeps your workflow efficient.

4. Budget and scalability: Feedback tools vary widely in price. Some have free plans with limited features, while others may become costly as you add more users or features. Choose a tool that balances affordability with functionality – and can support your growing needs.

Keeping these factors in mind will help you find a tool that meets your needs now and grows with your business.

TL;DR: A quick glance at the 17 best website feedback tools

Lyssna 

Best for: Quick, actionable user feedback across all stages of website development.

Lyssna is a powerful solution that covers every stage of website development. Here’s why Lyssna stands out as a top choice for website feedback.

Key features

• Usability testing for real-world insights: Running usability tests in Lyssna lets you observe how real users interact with your website, revealing pain points in navigation, task completion, and overall functionality. This information can help you make data-driven decisions to improve user experience and make sure your site is intuitive and user-friendly.

• Flexible testing methods: Lyssna supports both moderated and unmoderated testing, and you can also record audio, screen, and webcam during unmoderated sessions.. This versatility means you can choose methods that best suit your testing goals, whether you’re evaluating site performance, accessibility, or user behavior.

• High-quality, targeted user panel: With access to a research panel of over 690,000 participants from diverse demographics, Lyssna allows you to recruit targeted testers who match your exact audience. Gather feedback from users who reflect your site’s target demographic, ensuring your test is as relevant and accurate as possible.

• Fast, reliable results for quick iterations: When ordering from the Lyssna panel, results are usually delivered in minutes or hours, rather than days. This is ideal for agile development teams needing quick validation for site changes..

• Secure and compliant data handling: Lyssna prioritizes secure data management with GDPR, CCPA, and SOC2 compliance, making it suitable for organizations that handle sensitive user data or require strict security protocols.

Pricing and plans

Lyssna offers flexible plans for teams of all sizes:

• Free: Includes unlimited tests and surveys with up to 15 responses, 5 GB storage, and 5 transcript hours – perfect for small teams.

• Basic: Adds unlimited responses, 50 GB storage, 15 transcript hours, live website testing (upcoming), CSV exports, and the option to remove Lyssna branding. Pricing starts at $75/month.

• Pro:  Provides 500 GB storage, 30 transcript hours, and advanced features like custom branding, conditional logic, and team management tools. Pricing starts at $175/month.

• Enterprise: Custom pricing for large organizations, offering tailored support, SSO, and security audits.

What other users are saying about Lyssna

“Lyssna makes user testing incredibly easy with its straightforward, intuitive interface. From the moment you sign in, the platform guides you through the setup process with minimal friction. Implementing tests is a breeze, with simple step-by-step instructions and pre-configured templates that save a lot of time. The ease of gathering feedback and analyzing results is impressive, making it an efficient tool for both beginners and experienced testers alike.” (We didn’t write this one ourselves — honest! But a big thank you to Jeremiah - Product Manager)

“Lyssna has enabled us to get answers to sticky design questions right when we need them. Particularly useful when we are mid-sprint and need a fast feedback.” (Laurence, enterprise manager) 

Start listening to your users today

Want to know what your users really think? Start collecting valuable feedback in minutes with Lyssna. Join thousands of businesses already turning user insights into better experiences.

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Qualaroo

Best for: AI-powered insights from targeted surveys.

Qualaroo makes survey responses easy to understand, helping you quickly spot trends and user needs.

Key features

• Targeted surveys: In Qualaroo, you can create surveys that will display based on specific user actions or behaviors, so you can gather feedback when it’s most relevant.

• AI-powered analytics: One standout feature of Qualaroo is Nudges – an AI tool that analyzes survey responses to surface key insights and trends. It helps you go beyond raw data by interpreting feedback, making it easier to act on findings.

• Multi-channel feedback: Qualaroo allows you to collect feedback across mobile apps and in-product, offering a versatile approach to gathering insights across platforms.

Plans and pricing

Qualaroo offers tiered pricing based on the number of surveys and responses you need. A free plan is available, and paid business plans start at $39.99/month.

What other users are saying about Qualaroo

“I love Qualaroo's advanced targeting features. With Qualaroo, I can target specific users with my surveys and questions, ensuring I'm getting feedback from the most relevant people.” (Tarun B.)

“Pricing to value is limited. The tool doesn't offer much that I couldn't get with an out of the box piece of javascript and a google form.” (Paul D.)

Pulse Insights

Best for: In-the-moment micro-surveys for quick feedback.

Pulse Insights specializes in gathering feedback through quick, lightweight surveys that appear to users while they’re interacting with your website. 

Key features

• Micro-surveys: Pulse Insights delivers short, focused surveys during key moments of user interaction, such as after a purchase or during site navigation. This helps capture user sentiment when it’s most relevant.

• Targeted questions: You can create personalized questions based on user behavior, ensuring the survey feels more relevant and less intrusive. 

• Dashboard and reporting: Pulse Insights analytics dashboard allows you to monitor real-time results and export detailed reports for further analysis. 

Plans and pricing

Pulse Insights pricing is available on request.

What other users are saying about Pulse Insights

“I like the customized questions for each industry represented as well as the business that the survey is being completed for.” (Verified G2 user)

“The timeline to run a study with their team is a bit lengthy from start to finish, but I'm sure it will become more efficient over time.” (Verified G2 user)

Hotjar 

Best for: Combining heatmaps and feedback for deep user insights.

Hotjar is a comprehensive tool that offers feedback capabilities and visualizes user behavior through heatmaps and session recordings. 

Key features

• Heatmaps: One of Hotjar’s standout features is its heatmaps, which show you exactly where users click, scroll, and engage with your website. 

• Session recordings: Hotjar records user sessions so you can watch how real users navigate your website. This helps you identify usability issues and track any specific behavior not captured by traditional feedback forms.

• On-page feedback: Hotjar also includes simple, customizable feedback widgets that allow users to give real-time input while interacting with your website. 

Plans and pricing

Hotjar offers a free plan with access to basic features, including heatmaps and limited session recordings. Paid plans, starting at $39/month, unlock more advanced features, such as increased recording limits and reporting options.

What other users are saying about Hotjar

“I've found the funnels and polls very useful in gaining user feedback.” (Joy C). 

“Great to see the basic design of your website, and what people are clicking on.” (Verified G2 user). 

SurveyMonkey

Best for: Flexible surveys for multiple feedback needs.

SurveyMonkey is a versatile platform that serves a wide range of purposes beyond website feedback, including customer satisfaction, employee engagement, and market research. 

Key features

• Customizable surveys: In SurveyMonkey, you can create highly customizable surveys to gather feedback about your website, with various question types, including multiple-choice, rating scales, and open-text responses. 

• Templates and question bank: If you’re unsure how to structure your survey, SurveyMonkey offers a robust library of templates and a question bank with prewritten questions designed by research experts. 

• Analytics and reporting: SurveyMonkey provides in-depth analytics and reporting once your surveys are completed. 

Plans and pricing

SurveyMonkey offers a free plan with basic survey capabilities, but its advanced features – such as in-depth reporting, advanced logic, and A/B testing – are available in paid plans. Paid plans start at $25/month and standard Team Advantage Plan starts at $75/month (for three users). 

What other users are saying about SurveyMonkey

“Great for a low-budget solution.” (Tricia T).

“The ability to analyze needs to be improved, especially when trying to compare different variables among different surveys.” (Shawn T.)

GetFeedback 

Best for: Gathering multi-channel feedback with advanced targeting.

GetFeedback helps businesses gather feedback from customers at different points in their journey, with easy Salesforce integration for smooth feedback management.

Key features

• Multi-channel feedback collection: One of GetFeedback’s strengths is its ability to capture feedback through various channels, including website pop-ups, email surveys, and SMS. 

• Advanced targeting: In GetFeedback, you can create highly targeted surveys based on user behavior or demographics. 

• Real-time reporting: GetFeedback includes real-time analytics and reporting, so you can monitor responses as they come in and quickly act on the insights you gather. 

Plans and pricing

GetFeedback provides a free trial to help you explore its features. You need to contact Sales for specific pricing plans.

What other users are saying about GetFeedback

“GetFeedback has a robust design interface that makes it incredibly easy to design stunning, simple feedback surveys.” (Chandler K.)

“The costs are way too high. Reporting and visualization capabilities are very limited. Another problem is the integrations is not that reliable.” (Yurii O.)

Feedbackify

Best for: Simple, customizable feedback forms.

Feedbackify is an easy-to-use tool that embeds directly into your website, allowing you to collect real-time feedback from your website vistors. 

Key features

• Customizable feedback forms: Feedbackify allows you to design feedback forms that reflect your brand by tailoring questions and adjusting the form’s appearance to suit your style.

• Unobtrusive design: Forms can be triggered by specific user actions or left as a static button on your site. The unobtrusive design doesn’t interfere with the user experience but remains readily available.

• Real-time feedback collection: With Feedbackify, you can collect feedback in real-time, allowing you to act quickly on user suggestions or complaints. 

Plans and pricing

Feedbackify offers flexible pricing, including a basic free plan for core feedback collection features. Paid plans start at $19/month, offering more customization options and access to detailed reporting.

What other users are saying about Feedbackify

No reviews available.

HubSpot 

Best for: Integrated feedback for marketing and sales teams already using HubSpot.

HubSpot offers a customer feedback solution that’s fully integrated with its all-in-one CRM platform. 

Key features

• Built-in CRM integration: HubSpot’s feedback tools are natively integrated with its CRM, allowing you to collect feedback and tie it to customer records immediately. 

• Customizable surveys: HubSpot offers multiple feedback survey types, including Customer Satisfaction (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES). 

• Automation and workflows: One of HubSpot’s biggest advantages is its ability to automate feedback-based follow-up actions. For example, if a customer provides negative feedback, you can automatically trigger an email from your support team or flag the issue for further review.

Plans and pricing

While HubSpot’s CRM has a free plan with limited feedback options, more advanced features – like automation, detailed reporting, and custom surveys – are included in their paid plans, starting at $20/user/month.

What other users are saying about HubSpot

“New layout improves user interaction of a comprehensive platform.” (Camille G). 

“It's a little pricy, but I feel the benefits are worth the user experience and overall capabilities.” (Asher P)

Usersnap

Best for: Visual feedback with screenshots and session recordings.

Usersnap is a powerful visual feedback tool for developers, designers, and QA teams. It offers an intuitive way to collect bug reports and feedback through annotated screenshots and session recordings, helping teams quickly identify and resolve issues.

Key features

• Annotated screenshots: Usersnap allows users to leave feedback directly on screenshots, making it easier to understand exactly what part of the website or app needs improving. It’s especially helpful for developers and designers, as it pinpoints specific issues.

• Session recordings: In addition to screenshots, Usersnap provides session recordings so you can see exactly how users navigate your website. 

• Customizable feedback forms: You can customize feedback forms to gather additional information from users, such as their device, browser, or specific actions they took before they encountered a problem. 

Plans and pricing

Usersnap offers a free trial for new users to explore its features. For those needing more advanced capabilities like session recordings and integrations, paid plans are available and start at €39/month.

What other users are saying about Usersnap

“Out of the box integrations are useful and powerful, especially the opportunity to bring feedback directly to Jira.” (William K.)

“There's too many gaps and issues that it seems like it's a beta-test.” (Verified G2 user.)

UserVoice

Best for: B2B SaaS companies looking to gather product feedback at scale.

UserVoice helps product teams organize user feedback efficiently, allowing them to track feature requests, prioritize improvements, and respond to user needs more effectively. 

Key features

• Feedback collection at scale: UserVoice excels at collecting feedback from large user bases, making it ideal for businesses with complex products and multiple touchpoints. It allows you to submit feature requests and report issues directly, which the system then organizes and prioritizes.

• Voting and prioritization: One of UserVoice’s standout features is its voting system, which allows your users to upvote suggestions and features they want to see implemented. 

• Advanced analytics: The platform offers advanced reporting tools, giving you a deep dive into customer sentiment and trends. 

Plans and pricing

UserVoice starts at $899/month for the Growth Plan. Pricing scales based on the number of users and feedback volume you need.

What other users are saying about UserVoice

“UserVoice helps aggregate and organize user feedback easily and in one place.” (Verified G2 user)

“Great at collecting ideas. Poor at consolidating the information and advising where to take action.” (Verified G2 user). 

MarkUp.io 

Best for: Collaboration and visual feedback for live websites.

MarkUp.io is a visual feedback tool that allows teams to collaborate directly on live websites, making it easier to speed up the review and approval process. 

Key features

• Collaboration tools: The platform is designed for team collaboration, making it easy for designers, developers, and stakeholders to work together. 

• Version control: MarkUp.io keeps track of different versions of your website or project, allowing you to compare changes and see how feedback has been implemented.

• Easy sharing and access: The tool is designed to be easily accessible – you can share a MarkUp project with a simple link, allowing team members and clients to leave feedback without creating an account.

Plans and pricing

MarkUp.io offers a free plan with basic features, such as live annotation and sharing capabilities. There are paid plans starting at $25/month for teams needing more advanced features, such as unlimited projects and version comparison.

What other users are saying about MarkUp.io

“I am a web designer and use this tool with clients to take feedback and edits through the design and build. All my clients find it very easy to use and it ensures I know exactly where and what they want changed/edited on their sites - such a great tool for me to collate feedback.” (Sally P.)

“The pricing seemed a bit steep for such a simple tool.” (Justin H.)

Filestage

Best for: Streamlined content review and approval workflows.

Filestage is a tool that focuses on simplifying the feedback and approval process for creative teams. It’s particularly suited for teams that need to review web-native content, design assets, videos, and documents.

Key features

• Live website annotations: Similar to MarkUp.io, Filestage allows users to provide feedback directly on live websites. This feature simplifies the review process by allowing stakeholders to comment on specific elements, such as buttons or images, making the feedback more actionable.

• Collaborative feedback: Filestage is designed for team collaboration, enabling multiple stakeholders to review, comment, and approve content within the platform. 

• Approval management: Filestage includes built-in approval workflows, where reviewers can leave their final approval, request changes, or reject content. This ensures that projects progress with clear, actionable feedback, avoiding unnecessary delays.

Plans and pricing

Filestage offers a free trial so you can explore its features. Paid plans are available for teams that need more advanced functionality, starting at $109/month. 

What other users are saying about Filestage 

“Filestage makes it easy to provide specific feedback. It saves me a lot of time and work because most of the given feedback from our clients can be passed through quickly and easily without any extra explanation.” (Erwin D.)

“On the backend, I am frustrated that Filestage can be a little clunky. It should be easier to change from one review lane to the next without having to drag and drop.” (Verified G2 user)

ruttl

Best for: Real-time website feedback with live CSS editing.

ruttl is a feedback tool that allows you to leave contextual comments and edit live CSS elements. This makes it a good fit for teams working on websites requiring quick iterations.

Key features

• Contextual comments: ruttl lets you leave comments directly on any element of a live website, making collaborating with your team and clients easier.

• Live CSS editing: One of ruttl’s standout features is that you can edit CSS elements directly on your website. This allows developers and designers to make adjustments on the spot, speeding up the feedback loop and avoiding the delays of multiple revision cycles.

• Collaboration and sharing: You can share ruttl projects with a simple link, allowing clients, designers, and developers to provide feedback without the need to sign up for an account. 

Plans and pricing

ruttl offers a free plan for basic users that allows for a limited number of projects. Paid plans start at $4/user/month.

What other users are saying about Ruttl

“Ruttl has become an indispensable tool in my web design projects, fundamentally changing the way I interact with clients and simplifying the process of gathering feedback through real-time comments.” (Verified G2 user).

“The tool has a lot of potential, but the accessibility of the support could be improved a little more. (Verified G2 user.)

Pastel

Best for: Real-time feedback for website reviews.

Pastel provides a simple, intuitive interface that allows non-technical users to leave precise feedback on website elements directly. This approach makes it easy for teams to pinpoint and address specific areas, streamlining the review process.

Key features

• Real-time website reviews: With Pastel, tool users (such as team members or clients) can leave comments and feedback directly on live websites. They can click on any page element to add comments, which are immediately visible to other team members or stakeholders. 

• Collaboration tools: Pastel supports collaboration by allowing multiple team members or clients to leave feedback simultaneously. 

• Easy sharing: Like many modern feedback tools, Pastel makes it easy to share projects with a simple link, with no need for reviewers to create an account.

Plans and pricing

Pastel offers a free trial so that you can explore its core features. Paid plans start at $24/month for individuals  and $83/month for teams.

What other users are saying about Pastel

“I love how you are able to view and interact with a website and add comments directly on it.” (Verified G2 user.)

“It is sometimes a little buggy when interacting with a website.” (Verified G2 user.)

ReviewStudio

Best for: Collaborative feedback for creative projects.

ReviewStudio is a collaborative online proofing platform for creative teams working on design, video, and web content. It streamlines the review and approval process by centralizing feedback, reducing project turnaroud times and inneficiencies. With markup and annotation tools, contextual feedback, and version control, the platform helps teams stay aligned and keep projects on track.

Key features

• Annotated feedback: ReviewStudio enables you to leave annotated feedback directly on design files, videos, or websites. 

• Centralized review process: Instead of juggling multiple feedback sources, ReviewStudio brings everything into one platform. Team members, clients, and stakeholders can review files, leave comments, and discuss changes in real-time.

• Version control: ReviewStudio offers version tracking, allowing you to compare different iterations of a project. This helps you address feedback properly and  have a clear history of changes throughout the creative process.

Plans and pricing

ReviewStudio offers a free trial for new users, with paid plans starting at $12/user/month.

What other users are saying about ReviewStudio

“It's so easy to use, it allows us to track comments and feedback and gives us a centralised area for all of our artwork and feedback.” (Larissa O.)

“It's a bit complicated when you just start with the programme; it takes a while to get used to.” (Verified G2 user.)

Ziflow

Best for: Streamlined review and approval workflows for creative teams.

Ziflow is designed to help creative teams manage feedback and approvals efficiently. With a focus on workflow automation and integrations, Ziflow helps streamline the review process and reduce bottlenecks.

Key features

• Collaborative feedback on web-native content: Ziflow supports feedback on various formats, including websites, PDFs, images, and videos. 

• Automated workflows: One of Ziflow’s standout features is its ability to automate the review and approval process. You can create custom workflows that automatically move tasks to the next stage once specific conditions are met.

• Integrations with project management tools: Ziflow integrates with popular project management tools like Slack, Trello, and Asana to help centralize feedback and communication.

Plans and pricing

Ziflow offers a free plan, with paid plans starting at $199/month. 

What other users are saying about Ziflow

“As a team with a steady flow of projects, we were in need of a tool that could smooth out our review and approval processes, and Ziflow has worked beautifully for us.” (Michael N.)

“I'm not in love with the cost increases that are required to unlock ‘advanced’ features that to me feel like they should be part of the base package.” (Verified G2 user.)

Marker.io

Best for: Visual feedback with seamless bug tracking for web development.

Marker.io is a feedback tool tailored for web development teams and QA processes, allowing you to capture bug reports and feedback with visual annotations.

Key features

• Visual annotations: Marker.io enables users to leave visual feedback by capturing screenshots and adding annotations directly on websites or apps. 

• Bug reporting: The tool automatically captures technical metadata (such as browser type, operating system, and screen resolution) along with feedback, making it easier for developers to diagnose and fix problems. 

• Multi-device support: Marker.io supports feedback collection across multiple devices, including desktops, tablets, and mobile phones. 

Plans and pricing

Marker.io’s starter plan allows for three users and starts at $39/month. 

What other users are saying about Marker.io

“In a short time, our internal team was able to learn the program, share demos with the client, and get the client's team onboarded and leaving feedback.” (verified G2 user.)

Choosing the right feedback tool for your website

This guide has shown what the best feedback tools can do to reveal the ins and outs of the user experience. But when it comes to the complete package, Lyssna stands out as the clear choice. 

With unmatched versatility, ease of use, and powerful feedback options all in one platform, Lyssna doesn’t just gather data; it drives real, actionable insights.

If you’re looking to make smarter, faster decisions that keep your product evolving with your users, Lyssna is the tool to get you there.

Pete Martin is a content writer for a host of B2B SaaS companies, as well as being a contributing writer for Scalerrs, a SaaS SEO agency. Away from the keyboard, he’s an avid reader (history, psychology, biography, and fiction), and a long-suffering Newcastle United fan.

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